Anyone who goes to the toilet or refills chips during half-time at the next World Cup final will miss something: As the world football association Fifa announces, from the next World Cup in the USA, Canada and Mexico there will be a half-time show in the final. What exactly the association is planning is still very vaguely worded in the announcement. FIFA is probably planning a musical performance modeled on the Superbowl in American football: This so-called half time show is probably the biggest stage that musicians have had so far. In recent years, megastars such as Coldplay, Rihanna and Bruno Mars have appeared at halftime.

FIFA wants to organize a halftime show together with an aid organization

Global Citizen acts as co-organizer. The aid organization is committed to combating extreme poverty around the world. “FIFA has made it its mission to promote football in all countries of the world and thereby have a positive influence on society,” explains the controversial FIFA President Gianni Infantino.

Through this partnership, FIFA, together with Global Citizen, will unite the world of sports and entertainment to actively contribute to a better world. “We are committed to a series of joint actions that promote access to the game and encourage fans to advocate for positive change in their local communities,” Infantino continued. However, the association leaves it open exactly how a halftime show during the World Cup final should support Global Citizen or combat poverty in the world.

“Eventization” of football is met with rejection in Germany

If FIFA presents an act as big as the NFL at the Superbowl, the football halftime show would actually immediately be in the same league as its US counterparts. In the USA, the show is one of the absolute highlights of the football final. It remains to be seen whether such a show will be received so positively by football fans who are more used to a simpler presentation of their sport.

In Europe and especially in Germany, the organized fan scene is extremely critical of the additional commercialization and “eventization” of sport. A resonant example is Helene Fischer’s act before the 2017 DFB Cup final. The artist was booed so mercilessly and loudly during her short appearance that her singing on the television was difficult to understand at times.

Source: FIFA press release

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